Most annual plans fail quietly—not because people lack motivation, but because a year is too long to create urgency. The 12 Week Year flips the script by turning every 12 weeks into a “year,” giving you sharper focus, faster feedback, and consistent progress. In this article, I share my own turning point with the system, explain why annual goals collapse, and walk you step by step through how to set your vision, plan weekly actions, track lead measures, and reset for growth. Whether you’re chasing personal goals, career milestones, or business growth, this system will help you stop procrastinating and start achieving—12 weeks at a time.